Clavia, the Swedish parent company behind Nord
Anyone who thinks of "Nord" immediately thinks of the iconic red keyboard instruments. The red colour was very innovative when the Swedish company Clavia launched their first Nord instruments in the 1990s. They drew inspiration from the vintage transistor organs of the 60s and 70s: the Vox Continental or the Farfisa Compact are just some of the models that hipsters used to travel from stage to stage at the time.
But Hans Nordelius, the great force behind Clavia Nord, wanted his instruments to offer musicians a much more mobile solution to all their keyboard problems. A lot of keyboardists (including himself) needed not only a piano for their performances, but also a vintage electric piano (such as the Fender Rhodes), some synthesisers, and a (leaden) Hammond B3 organ. Hans Nordelius wanted to be able to meet all these needs with one concept, with a lot less transport and back problems.
Moreover, he also wanted instruments that could evolve through software updates and downloads, so that everyone could load the latest developments into their instrument. So out of this mission was born the Nord Stage! All Nord instruments are entirely developed and built in Sweden, and use the best keyboards from FATAR, the Italian world player and specialist in piano keyboards for digital and electric pianos. "Made in Europe" is therefore really appropriate here.